SecureAdvantage continues....

Current from: 16 May 2011

At Bank of Ireland Life, we understand that for many investors the comfort of 100% capital security continues to be more important than potential return. However, we believe that customers shouldn't have to sacrifice return for security. That is why we have developed SecureAdvantage - an innovative product range that offers 100% capital security coupled with strong growth potential. All of this while continuously managing short term market risks.

With SecureAdvantage 17 & the 7.5% Fixed Return Fund, you can benefit from:

• A market-leading one-year fixed return.....1/3rd of your money goes into a one year 7.5%* (gross) fixed return fund commencing 29th June 2011
• Great growth opportunity for the longer term.....2/3rds goes into our longer term SecureAdvantage 17 over 4 years and 11 months
• Capital security** on both elements

This combination is a first-class option for those who are looking to improve the returns on their money without tying up all of their money for a long period.

_{* Subject to life assurance tax
** To provide the capital security and security of the 7.5% return, New Ireland Assurance Company plc trading as Bank of Ireland Life has entered into an arrangement with the Governor and Company of the Bank of Ireland. The amount that Bank of Ireland Life will pay at the end of each term will be based on the value of the Bank of Ireland Life arrangement with the Governor and Company of the Bank of Ireland. In the event that the Governor and Company of the Bank of Ireland is unable to meet its obligations to Bank of Ireland Life, you may lose some or all of the amount invested and/or any return on your investment at the maturity dates.}